The Top Marketing Trends of 2025 & How They’ve Changed Since 2024 Data from 1400+ Global Marketers

Human intervention will be greatly reduced as these autonomous systems increasingly manage back and front-office services. Financial services institutions will offer hyper-personalized services to customers based on an intimate understanding of their individual circumstances. This will increase access to finance and investment opportunities for many currently under-served segments of the population.

Avatly’s ecosystem includes a digital tailoring studio that employs Blender and Marvelous Designer to produce realistic 3D apparel. A Magento-based commerce backend supports transactions, while blockchain integration enables NFT-based ownership of digital fashion and assets. SPHERICAL refines electronics to core functions and enhances size, weight, power, and cost (SWaP-C) efficiency. To sustain this transition, companies are increasingly adopting AI-powered tools to manage workflows, augment collaboration, and enhance employee well-being. Pupila also provides interactive access to brand strategy, which improves communication and reduces inefficiencies in content production.

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SemiQon is a Finnish company that manufactures silicon-based quantum processors using quantum-dot qubits optimized for cryogenic use. This enables high-density packaging and operation at temperatures up to a few kelvins by integrating qubits and CMOS circuits on a single chip. Advances in automation, machine learning, and AI make advanced robotics a strong force across industries. Robots carry out difficult jobs, frequently in collaboration with people, to ensure more accurate, scalable, and efficient operations. It then issues curated protocols spanning posture, recovery, nutrition, fitness, and longevity tools rooted in physiotherapy and longevity science, alongside tools to implement those protocols.

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• Furthermore, the majority of Gen Zers in our survey (48%) said they’d like to learn about a product through a short-form video like a TikTok or Reel.
• As their use expands, understanding their long-term effects on vital systems such as the liver, kidneys and cardiovascular health becomes essential.
• In 2023, 67% of marketers were trying to reach Gen X, but by the end of 2024, that number dropped 41%.
• The question of how we can make our organization more sustainable was a useful question to start with, but we propose that it has become progressively a misleading one.

These partnerships often provide access to resources that would be difficult or expensive to secure independently. To keep pace with this demand, access to detailed project data and stakeholder information will become important. You need to understand not only the physical aspects of construction but also the social and economic dynamics of urban development. Having real-time access to this information allows you to make timely decisions, ensuring that projects are both relevant and sustainable in the long term. Another important factor is automated reporting, which is becoming a necessity for construction companies aiming to stay in line with global environmental targets.

While these moves aim to stimulate growth, potential downsides could outweigh the benefits. Tax cuts may offer short-term relief from fiscal tightening but are unlikely to drive significant GDP growth amid mounting economic challenges. Immigration restrictions and tariffs risk stifling consumption, investment, and exports, undermining economic stability. Benefits of Trump 2.0 are unevenly distributed, with corporations and oil giants gaining while consumers and farmers face rising costs and disruptions.

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Similarly, immunology and neurology are benefiting from molecular profiling techniques that tailor therapies to individual patient needs, addressing chronic, complex and treatment-resistant conditions with greater precision. In 2025, more organizations will step outside their creative comfort zone and test content that pushes beyond their brand guidelines to capture and delight audiences. The authors would like to thank Kruttika Dwivedi, Anuradha Joshi, Rahul Rajan, and Arundhati Das for their key contributions to the research and analysis of this report.

Complex societal challenges demand innovative approaches that bring together diverse capabilities and perspectives. Progress comes through purposeful coalitions of actors – corporations, government entities, social entrepreneurs, and, importantly, communities themselves – working together toward shared goals. The green talent pool must at least double by 2050 to keep pace, driving a surge in training. Switzerland (21.8%), Austria (21.4%), Finland (20.7%), and Germany (20.7%) have the highest concentration of green talent. These roles can be found not only in sustainability departments, but in more traditional functions such as finance, operations, and procurement.

By 2024, green and sustainability-labeled debt issuance had again exceeded USD 1.1 trillion, reflecting persistent investor demand despite policy volatility. Worldwide outlays on digital-transformation initiatives will rise from USD 2.5 trillion in 2024 to USD 4 trillion by 2027. IMD professors share the best advice they have received or gleaned over their careers…. Our research outlines four ways to consider risks more holistically – accounting for more distant stakeholders, past injustices, and current observed and overlooked risks. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

The ‘innovating to zero’ philosophy marks a pivotal shift for businesses in how economies operate, products are designed and used, and energy is generated and consumed. As momentum builds, it opens fresh avenues for investment, collaboration, and creativity. As businesses navigate the new wave of Industry 5.0 and emerging technologies, they are redefining the interplay between humans and machines. This shift ushers an era of enhanced production capabilities, where customization, sustainability, and resilience become the cornerstones of industrial operations. For businesses, the future of mobility heralds a new era of sustainable, efficient, and inclusive transportation solutions.

This includes new ideas like Bedste nye online casino product-as-a-service, industrial symbiosis, using recycled materials, and digital product passports. The geopolitical tensions, extreme weather events, and labor shortages exposed the vulnerabilities of the global supply chain. In response, companies are redesigning supply chains for resilience, transparency, and automation.

In the real estate sector, digital twins—virtual replicas of physical properties—are transforming marketing strategies. These interactive models allow potential buyers to explore properties remotely, experiencing detailed virtual walkthroughs that provide a comprehensive understanding of the space. This technology enhances the buying experience, broadens market reach, and can significantly shorten sales cycles. AI’s integration into marketing strategies is set to revolutionize personalization. By analyzing vast amounts of consumer data, AI enables brands to deliver hyper-personalized content and advertisements, enhancing customer experiences and driving engagement.